This is the article for the evening. Jen sent it and I read it twice. It's about the long tail and it's written by Chris Anderson who wrote a book about it.
Enough with the links and on to the part I love:
"People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture)."
This is the inspiring part for me. I'm old. I'm not attractive by any mass standard. I write folk songs with an increasing interest in electronic percussion. I detest groups, joining, organizations and people en mass. I love small collaborations and individuals. I've had little to no hope of finding an audience because I enjoy literary lyrics and ii-V-I changes.
I can't imagine I'm as alone as I've believed. I'll tell you what really gets me: Susan Boyle.
In a country where every pop star does X-Tina by numbers, we can all, somehow, relate to Susan Boyle. Thoroughly weird and apparently average until that voice comes out. A love of kitty cats and bad musicals. People like Justin Timberlake, but individuals love Susan Boyle.
I want to make music for individuals. I hope to never be loved by People. If you hear of someone who has been searching for literary folks songs played as loud as possible can you turn them my way?